In today's day and age, branding,
particularly personal branding, is everything. Jim Stefan, in particular, is
aware of the enormous effects of choosing to brand yourself appropriately. For
example, Jim Stefan, the owner and chief executive officer of such companies as
the Lloyd Harrison Entertainment Group, Lloyd Harrison Music, Platform3 Media,
and EMPV Model Management, has cultivated a brand for himself as an excellent
and highly sought after member of the entertainment management industry.
Jim Stefan encourages all people,
regardless of their profession, to carefully and thoughtfully consider the
personal brand that they are presenting to the world. Especially given the
prevalence of social media today, everyone, says Jim Stefan, should be very
mindful of how they cultivate and maintain their personal brand. Jim Stefan has
some things for you to consider:
First and foremost, what would you like
your brand to say about you? Are you a polished and professional member of the
business community? Or are you a more hip and creative member of an artistic
group? Would you like the world to know that you are friendly and approachable?
Or do you tend to run more distantly? Are family and community your priority?
Or would you prefer to be seen as a more independent entrepreneur?
Once you have determined the overall
message of your branding efforts, says Jim Stefan, it is time for you to get
out there and make your brand known. Social media sites like Facebook, Twitter,
and LinkedIn are great for getting your message out. The trick to getting the
most out of social media, says Jim Stefan, is to update your sites with interesting
content as often as possible. There is nothing that can sink a personal brand
ship quite like having dead social media sites, says Jim Stefan.
Jim Stefan knows that cultivating a
personal brand can seem difficult at first, but do not give up, the results are
definitely worth it.
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